Blue, specifically the shade of turquoise, as shown in our logo, as a color symbolizes:
The lotus flower grows in mud through adversity and opens one petal at a time, always measured and unrushed in its blooming process. Without getting too technical, it is the combination of these symbolic values that inspired the name. More specifically, a blue lotus flower symbolizes common sense and the use of wisdom and logic to create enlightenment thus our mission of Insuring Through Empowered Wisdom was born.
The realization of this mission comes through executing on our core values:
The company name is simply a compass by which we continue to fulfill our mission and live our core values.
~Rachael Rizzi, President